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What is SEO (Search Engine Optimization)

For website owners, traffic from search engines is a very important source of visitors. By actively searching for a product or service online these users demonstrate the strong interest and purchase intent. Search engine optimization is the technique of increasing the visibility of a website in the organic (unpaid) results of a search engine result page(SERP). The order of organic results is not determined manually: instead, it uses a mathematical equation known as an algorithm.

Algorithms for SEO

The algorithms are very complex and usually include 100 of valuables known as ‘ranking factors’. These algorithms continuously change, and the ranking factors are rarely revealed by the search engines to stop site owners and digital marketers manipulating the search results. Each search engine uses its own algorithm and therefore will display a different SERP for the same query. SEO also may target a different type of search, including image search, video search, academic search, news search.

What are keywords??

Keywords are the descriptive and information-rich words or phrases used in web page content and often the key items in a search query. Best keywords



The science part of SEO deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc. While Art is all about understanding the business, and the customer behavior and try to positively influence it by adding value to them (in the form of a product, service or a solution) and getting value in return (as leads, sales or branding). SEO plays a vital role in scaling up sales and accelerating the growth of a completely online business (such as or an offline business (such as KFC). SEO is a logical step ahead if you come from marketing or advertising background. The Web has changed the way companies do business, so to some extent, today’s marketers and advertisers need to have at least some SEO knowledge if they want to be successful. SEO is also a great career for linguists, BBA, MBA, Statisticians & passionate writers.

Search Engine Optimization or SEO is a powerful tool also for the success of business in the world of the Internet. Have you ever considered why SEO is important for your website? Most companies nowadays rely on the online segment for attracting new customers, lead generations, sales and getting more profit. So this will also increase the demand for SEO experts.


  •         Website Analysis
  •         SEO Competition Analysis
  •         Keyword Research
  •         Keyword Finalize
  •         Search Engine Optimization Strategy Analysis
  •         Initial Ranking analysis


  •         Website Structure Optimization
  •         Content Optimization
  •         Image Optimization
  •         HTML code optimization
  •         Meta tag creation & optimization
  •         HTML Sitemap creation
  •         Webmaster tools
  •         Analytics Setup & Monitoring
  •         Robots.txt Optimization
  •         RSS Feed Generation


  •         Google Base Optimization (Google My Business)
  •         Reputation building
  •          Social Bookmarking
  •         SEO Content writing
  •         Quality link building
  •         Article submission
  •         Press Release Creation
  •         Blog commenting
  •         Forum posting

SEO Salary & Benefits

In Asian countries like India, the average salary for SEO is in between Rs 1.8 lacs – Rs 4 lacs per year for freshers. For others, salary depends on various different factors like numbers of years Experience, Employer Type, City, Company Size, Certifications etc.

There are thousands of job openings in the Digital marketing industry and many of the job descriptions include experience in search engine optimization. Need for both entry-level & experienced SEO/SEM professionals will be growing until search engines exist in this world.SEO Job Categories

Many of the SEO/SEM firms, particularly the larger firms, have employees in these job categories:

  • Analytics
  • Link Building
  • Event Management
  • Organic Search Engine Optimization
  • Social Media Analyst
  • Web Development/Programming
  • Web Design
  • Offline Marketing/Advertising
  • Paid Search/PPC Management
  • Web Design
  • Writing/Blogging

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