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What is SEO | Search Engine Optimization – SEO refers to Search Engine Optimization. Search Engine Optimization is the process of generating traffic from the free or organic search results on search engine. Search engine is a platform where users come to search their query. There are some search engines like Google, Bing and Yahoo. Search engines show the most relevant data to their users that fulfills their query. All that relevant data is listed with the search engines. Now the point is, how does this data get listed or indexed on search engine ?

What is SEO | Search Engine Optimization how to do seo what is off page seo types of seo what is onpage seo what is seo in digital marketing seo tutorial guide for beginners

What is SEO ? SEO Tutorial –

Now we know what is Search Engine Optimization. Search Engine Optimization is necessary to get your content listed on search engine. To know more about Search Engine Optimization, you can check the video given below-


seo tutorial guide for beginners

Search Engine Optimization is a vital part of Digital Marketing. Search Engine Optimization helps to get ranking of the web pages or website on the search engines.

Types of Search Engine Optimization –

There are three main types of Search Engine Optimization. Let’s discuss them –

  • White Hat Seo – In white hat seo, optimization techniques and tactics are used that focus on the users mainly human audiences not on search engines. In white hat seo, guidelines of search engine are completely obeyed.
  • Black Hat Seo – In black hat seo, aggressive tectics are used that focus only on search engine. Users mainly human audience is completely ignored in Black hat seo and also search engine guidelines are disobeyed.  Cloaking is a technique of black hat seo. In Cloaking, the data presented to the user is different from the data presented to the Search Engine.

Onpage & Offpage SEO

  • Onpage seo –  Onpage seo refers to the process of optimizing web pages, to get high ranking and generate more traffic to the website in search engine. Onpage is the content and the HTML source code that can be optimized.
what is seo
Onpage & Offpage seo

 

  • Offpage seo – Offpage seo refers to the techniques that are used to enhance the position of a website in search engine result page. Promotions of a website is associated with offpage seo.

 

 

 

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